PubMatic, Bidtellect in Business for Native Ads

pubmaticBidtellect and PubMatic have played “Let’s Make a Deal” — to what the companies hope will be mutual advantage.

Bidtellect is a leading native advertising tech and solutions company. PubMatic is a programmatic advertising platform company for leading publishers. Their strategic partnership plan is to integrate both of the firms’ technology and data.

“The partnership, the first of its kind for PubMatic, will integrate the company’s extensive premium inventory with Bidtellect’s open Native DSP, allowing Native media buyers programmatic access to PubMatic’s inventory, including both Open Market and Private Marketplace (PMP), through Bidtellect’s open Native DSP,” according to a news release shared with MMW this week.

PubMatic’s scalable native programmatic platform allows publishers to increase the value of their inventory through access to premium audiences. Valuable benefits include “standard and customizable native ad formats, support for direct and indirect channels, the ability to package, target and discover specific audiences across screens and formats, and advanced insights and analytics with real-time reporting.”

“Partnering with Bidtellect is a clear win for publishers, who will be able to surface not only their mobile, video, display and tablet inventory, but now their Native inventory as well, to a wide array of media buyers, all through the PubMatic platform,” said Kirk McDonald, President of PubMatic. “We’re very excited to continue leading the way in technology innovation for publishers and to be working with a partner like Bidtellect that shares PubMatic’s dedication to best in class product and service.”

To promote the new partnership, Bidtellect has recently tapped the services of several high-level executive hires and promoted others currently on the company’s sales team.