Publishing Giant Taps New Mobile Marketing, Advertising Expertise

Publishing Giant Taps New Mobile Marketing, Advertising ExpertiseOn Wednesday, MMW was briefed at length by representatives for a new powerhouse partnership that will ramp up digital advertising on some of the nation’s leading and most recognizable publications.

Amobee, a digital advertising behemoth in its own right, has just secured a partnership with American Media Inc. (AMI), the owner and operator of print and digital celebrity and active lifestyle media brands in the United States.

As part of the partnership, MMW was informed in a provided statement, Amobee will manage and serve AMI’s entire mobile web, tablet and in-app advertising inventory through its Amobee for Publishers technology platform.

Rujul Patel, vice president global, publisher solutions, at Amobee says the Amobee for Publishers platform “will bring the demand, scale and analytics needed for AMI to realize the true value of its mobile assets.”

“We are very excited to partner with Amobee,” adds Joe Bilman, chief digital officer at American Media Inc. “Its industry leading technology and expertise allows us to receive the highest eCPMs and fill-rates to monetize our inventory.”