Have you seen some kiddie clothes links on your Facebook page recently? Some messages about sales on glue and notebooks and No. 2 pencils?
Yep — it’s the back-to-school season and online shoppers are crowing on social networks (you can’t blame them for their excitement — after all, the kids are going back to a classroom instead of the basement to play video games!)
Now an infographic from RadiumOne reveals what drives back-to-school shoppers.
“Around Labor Day, kids across America will start the school year sporting freshly purchased outfits and educational gear,” notes AdWeek. “And a new report shows just how much parents are turning to their mobile phones to find –and brag about — those deals.”
To find out what’s happening, RadiumOne went to the chalkboard — er, oops — it surveyed 1,452 adults from a wide demographic pool to determine how school shopper parents behave (digitally, that is) during the back-to-school shopping season.
What do we know?
At least 45 percent said they plan to buy online. That’s huge, actually.
And 82 percent said they would share their purchases on Facebook, which appears to be the most popular social platform for such sharing. Another 40 percent said they would share via a text message.
For more insight, check out the visual shared below.