Promising Social Platform Now Syncs With Television, Weather, and Sports Signals

Promising Social Platform Now Syncs With Television, Weather, and Sports SignalsMarin Software is back in the news again today.

The provider of a leading cross-channel performance advertising cloud for advertisers and agencies has just released TV Sync as part of the Marin Social platform.

TV Sync, powered by TVTY, is “a revolutionary social advertising solution that leverages television, weather, and sports signals to power Facebook, Twitter and Instagram advertising campaigns, amplify reach, and drive consumer engagement across screens.”

According to Time Warner,1 65% of people with a smartphone and a tablet are likely to use social media while watching television. This symbiotic and complementary relationship between television and social advertising has energized the advertising industry and presents a significant opportunity to reach relevant, high-value customers at a time when their attention and engagement are high.

Using Marin Social’s TV Sync, advertisers can automatically activate social ads based on dynamic offline events including television ad flight schedules, program schedules, weather changes, or sporting events, all in real-time.

“Our research indicates that people who are exposed to both TV and social ads demonstrate an increased level of ad recall, brand linkage, and likeability linkage,” said Avik Dey, EVP of Product and Engineering at Marin Software. “We’re excited for the release of our innovative TV Sync solution, since it enables social ads to complement TV ads and amplify advertising messages across screens. TV Sync has the potential to positively impact advertising results across a number of brand advertising KPIs that our Marin Social customers track and measure.”