Progressive Insurance Skips Super Bowl Ad, Introduces Super Duper Bingo

progressiveIf you’re following the ads of Super Bowl 50, you may be interested in the details about a new campaign from Progressive Insurance that takes a different spin on Super Bowl advertising.

With 3/4 of the population keeping their smartphone in hand while watching Super Bowl, and 61% downloading a game or gaming app on their smartphone during the event, Progressive saw an opportunity to actively engage with viewers on what they care about most – the commercials.

Progressive’s Super Duper Bingo, as AdAge recently explained, gives consumers the opportunity to participate in the Super Bowl 50 ad conversation via the second screen activity they crave during the big game – all for a chance to win their home and auto payments for a year.

With the help of Dr. Hank Boyd, Clinical Professor in the Marketing Department of the Robert H. Smith School of Business at the University of Maryland, Progressive curated its bingo card with themes that reflect some of the most common elements seen in Super Bowl ads during the game over the past 50 years – and a few wild cards to make it interesting.

For more insight into how your business or brand can capitalize on the big game, check out a recent infographic we shared from The Trade Desk.