Pretty Cool: SwiftIQ Scores Recognition from Gartner

swiftiqSwiftIQ, a software platform for retail data and insights that optimize in-store marketing, has been recognized as a “Cool Vendor” by Gartner, a top IT research firm.

The annual report identifies four technology vendors that “use a set of innovative IT application approaches that can enable profitable sales growth, improve manufacturer-retailer collaboration, align manufacturer activities to real consumer needs and opportunities, and drive profitable engagement with consumers and retail customers, and help turn data into actionable insights.”

The SwiftIQ team confirmed the news on Tuesday.

“It is an honor to be recognized by Gartner and by analysts that have years of experience in customer marketing, category management, and insights” says Jason Lobel, SwiftIQ’s CEO. “We believe that being named a Cool Vendor is further confirmation of SwiftIQ’s innovative technology, differentiation, and fast growing market traction among large retailers and leading CPGs.”

To learn more, check out SwiftIQ here.