Presidential Election Goes Mobile

CNN, CNBC, MSNBC and scores of other media outlets and news organizations will be informing the world tonight (on a state by state basis) via mobile marketing who won the 2008 Presidential election.

Embracing innovative new communication tools on the Internet and mobile phones to engage citizens has been central to the success of Barack Obama’s US presidential campaign and (although to a lesser extent) to John McCain’s campaign. Now, on Election Day, we will see how important mobile marketing is to the news media and to voters who will want to stay informed and up to date on a minute-by-minute basis.

Just as the United States is facing a major turning point today, so too is mobile marketing. Today, in fact, may very well be the biggest day for news through mobile marketing channels ever recorded. And the ramifications for the future of this industry may be as prophetic as they are profound.