Predictive Analytics Comes to Mobile Ad Mediation

mobileadsAhead of the weekend, Tapjoy announced a partnership with ironSource that will combine Tapjoy’s user level segmentation and predictive analytics capabilities with ironSource’s video mediation solution.

The partnership, we’re told, is intended to help mobile app developers ensure the best possible user experience for paying and predicted future paying customers, while driving optimal revenue from their inventory designated for ad monetization.

The partnership will also allow ironSource’s developer partners to access Tapjoy’s premium brand advertisers as part of their video ad mediation waterfalls for the first time.

GSN Games, a provider of social casino games and cash tournaments, will be among the first developers to implement the combined offering.

“Today’s freemium app developers require a sophisticated, data-centric approach to monetization,” said Steve Wadsworth, Tapjoy’s CEO. “The combination of our mar-tech tools and ironSource’s video monetization platform enables developers to personalize the revenue path for each of their customers and to subsequently maximize the value of the resulting video ad inventory. Together, we help developers make more money while delivering a great user experience.”

A provided statement notes that existing Tapjoy publishers can now find Supersonic by ironSource as a mediation option through the Tapjoy dashboard. Existing ironSource publishers can now add Tapjoy to their mediation waterfall through the Supersonic by ironSource dashboard. New customers can sign up for either service at and