Although GetGlue and Viggle announced Monday that they have dropped plans for a merger, other acquisitions are going swimmingly.
Intertainment Media Inc. and Avenza Holdings Inc. have jointly, on a 50/50 basis, acquired the assets of Poynt Corporation.
A new private company has been formed by Intertainment Media Inc. and Avenza Holding Inc. to operate the asset, a joint press release confirmed. Anthony R. Pearlman has been appointed by the partners as Chief Executive Officer of the new enterprise.
What’s the attraction to Poynt’s assets? They possess a number of early stage patents granted in their key business areas and a vast international user-base of its popular mobile application.
Localized mobile marketing has grown significantly in the past few years and the Poynt application has had tremendous growth globally as a leading mobile application on industry leading mobile platforms, such as, BlackBerry, Apple, Android and Windows.
“We feel that our partnership with Intertainment for the acquisition of the Poynt platform and assets, in combination with our expertise in mapping, geographic information systems and location-based services will provide new and exciting opportunities to enhance localization and travel opportunities for both Poynt users and commercial partners,” says Ted Florence, CEO of Avenza Holdings Inc.