Polar Mobile has announced today that applications built using the company’s SMARTTM content and advertising platform are now being used by more than 1 million people around the world.
What’s so incredible about this (and now on the minds of many young mobile marketing and mobile development companies) is just how quickly Polar Mobile has established a foothold in the industry.
Since its debut applications for Rogers Media launched in early 2008, Polar Mobile has introduced dozens of applications for powerhouse companies and brands like TIME Magazine, Business Week, CNNMoney, Maclean’s and Hockey News.
Polar Mobile enables businesses large and small to target magazine publishers, television networks, sports teams and other organizations for mobile campaigns that continue to prove more favorable and popular than traditional print content and advertising.
“There is no question that publications like TIME Magazine require a robust mobile presence,” said John Paris, director of mobile products at Time. “Though TIME Magazine’s mobile apps launched by Polar Mobile for BlackBerry and iPhone smartphones are still relatively new, early data justifies our investment in mobile content. Not even 2 months old, TIME’s mobile apps already topped more than 200,000 users and have been opened well over a million times.”
In a growing industry where a success for one still remains a success for all, Polar Mobile’s growth portends favorably for upstart companies with similar goals in a marketplace ravenous for such results in the digital realm.