NCR Corporation, a provider of POS solutions for a wide variety of industries, today announced that its acquired Mobiqa, a mobile startup that provides mobile ticketing and barcode solutions.
NCR calls Mobiqa a “global pioneer and market leader in the delivery of mobile optimized content.” What that means is the technology for things like mobile ticketing, boarding passes, downloadable applications and coupons for the travel, entertainment and retail sectors. The company is able to deliver content to smartphones and feature phones via 600+ mobile networks in over 150 countries worldwide.
Using SMS, MMS, web links and email technologies for barcode delivery to mobile phones, Mobiqa offers fully optimized mobile website content for m-commerce transactions and downloadable applications in the airline, cinema, live events, rail and retail sectors. NCR was interested in the company to focus its strategy on the travel industry, where things like mobile ticketing and boarding passes are the way of the future.
NCR’s core business is point-of-sale solutions, both assisted and self-service — things like ATMs, kiosks and other business solutions. Adding a mobile technology company with similar interests and direction was a smart move.
“This strategic acquisition signals NCR’s commitment to building out our mobile platform to support the delivery of our seamless multichannel strategy,” said John Bruno, executive vice president for NCR. “We are dedicated to making consumers’ experience of interacting with businesses easier by giving them the ability to move seamlessly between self-service mobile, online and kiosk channels.”