Plumbing the Depths of Programmatic: MMA and Fiksu Team Up for Webinar on Mobile Marketing

What’s one way to stay on top of the ever-changing mobile ecosystem? Programmatic, according to experts with mobile app marketing platform Fiksu and the Mobile Marketing Association. “The mobile ecosystem is large, fragmented, and subject to volatility,” according to the organizations. “Traffic channels that work one day may not prove effective the next. And over …   Read More

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Plumbing the Depths of Programmatic MMA and Fuksu Team Up for Webinar on Mobile MarketingWhat’s one way to stay on top of the ever-changing mobile ecosystem?

Programmatic, according to experts with mobile app marketing platform Fiksu and the Mobile Marketing Association.

“The mobile ecosystem is large, fragmented, and subject to volatility,” according to the organizations. “Traffic channels that work one day may not prove effective the next. And over time, many marketers struggle to consistently identify the most efficient ways to reach the right audiences. Programmatic marketing solves these challenges, helping marketers target precise audiences efficiently while staying on top of an always-changing ecosystem.”

A just announced webinar set for March 24th could help marketers understand how to use the latest programmatic strategies.

The webinar will cover a myriad of topics, including programmatic marketing and its impact on mobile; how to extend programmatic tactics across multiple channels; the role of data in ad buy decisions; the importance of optimizing and ways to do it; and scaling for success.

For more information and to register, click here.

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