Playboy Teams With Xtify For Location-Triggered Advertising In New “Scout” App

Xtify, an ASP for mobile push and geo-targeted messaging, recently announced the launch of “Playboy Scout,” a new mobile application enhanced with location-triggered content delivery using the company’s patent-pending geo-location technology.

The new application presents Playboy’s audience with exclusive nightlife oriented offers and information about events, clubs, and bars which have been reviewed and recommended by Playboy’s editors, and delivers push notifications to users when they are in proximity of venues of interest.  The mobile alerts feature content such as VIP access to Playboy events and venue reviews from Playboy’s editors.

What’s interesting about this offering is that Xtify offers the only location-based push notification technology that allows publishers to send notifications to their mobile audience even when the application is closed, greatly enhancing location-relevancy in the process.  The app is only available for Android devices currently, with availability for other smartphones in the pipeline, the company says.

The new app is now live in New York City and Los Angeles with additional cities receiving the alert system throughout 2011.  City content will also be updated every few weeks as new locations are reviewed by Playboy’s editors.  Additionally, users will be alerted to special offers and perks in select cities across the country.

“Playboy is an authority in the nightlife space with entertainment content that is even more relevant when unleashed from the confines of a computer or magazine,” said Josh Rochlin, CEO of Xtify.  “With the Scout application, we are seeing the future of how geo-enabled offerings will allow brands to have a more meaningful relationship with their mobile customers.  Xtify’s push notification technology and management tools make it easy for Playboy to deliver the most relevant, timely and highly engaging offers and content to its readers, ensuring a satisfying consumer experience with each notification.”