The pizza industry is doing wonders for the growth and expansion of mobile marketing, as some of the biggest names in the food category continue to embrace the channel and its tools faster than it takes to polish off a deep-dish with peperoni.
This week, pizza juggernaut Papa Murphy’s Take ‘N Bake Pizza announced an expanded partnership with mobile marketing provider Phizzle.
According to the freshly baked details bubbling to the crust, the mobile marketing product in question is now available in nearly 550 franchised restaurants throughout 26 states.
Working with Phizzle since 2010, Papa Murphy’s runs customized in-store signage, mobile campaigns and promotions featuring mobile text alerts to develop an “opt-in” mobile database. Mobile textback campaigns with the “call to action” visible on in-store signage, tent pop-ups, coupon mailers and Facebook opt-in forms help provide Papa Murphy’s customers the ability to “opt-in” via text message and receive exclusive offers several times each month at their favorite locations.
“We’re convinced that the ability to reach our consumers via mobile technology is critically important and a natural step in our evolution,” says Jenifer Anhorn, chief marketing officer at Papa Murphy’s. “Consumers are seeking faster and more flexible ways to access our restaurants. It’s important for us to offer new and exciting ways for our customers to communicate and engage with Papa Murphy’s.”
The company says that participating Papa Murphy’s locations have yielded more than 100,000 customers opting in to receive text message coupons through the textback campaigns and SMS blasts.