This week, the team at Waterfall, a cloud mobile messaging platform, confirmed to MMW that it is now powering enhanced mobile marketing campaigns for more than 1,400 U.S. locations of Papa Murphy’s Holdings, Inc.
So the world’s leading take ‘n’ bake pizza franchise may not be delivering pies just yet, but they are delivering cutting edge mobile marketing.
“Waterfall is the only mobile marketing solution to offer the intricate level of database platform capabilities with user levels and permissions for multi-unit franchise owners,” said Jayson Tipp, vice president of strategy, technology and marketing at Papa Murphy’s.
“Consistent, personalized messaging is critical for Papa Murphy’s and mobile messaging has already proven itself as a key revenue driver,” Tipp adds. “With Waterfall’s solutions, we can balance our national and franchise owner needs in a seamless fashion.”
According to a provided statement, Papa Murphy’s in-store promotions, supplemented with text alerts and calls to action — that offer coupons and other incentives — are driving more in-store sales and web traffic.