The April 2015 Pixalate Global Seller Trust Index is just out and sovrn announced it again ranks as one of the safest platforms in the world.
This year sovrn came in at number six in a list of the top 10.
The Global Seller Trust Index is an important rating standard for programmatic advertising.
“sovrn’s rankings provide advertisers with specific measures on brand-safe supply enabling them to confidently engage with consumers on the sites they love,” according to a release from the company. “The company’s top three ranking in the technology category, a sector that is particularly difficult to find quality inventory, stands as testament to the value and engagement quality of independent sites.”
The Seller Trust Index is a quarterly benchmark from Pixalate rating over 400 supply-side vendors on the overall effectiveness and relative brand safety of their inventory, based on malware, viewability, fraud, engagement, domain masking. The rankings also include network and inventory scores in compliance with widely recognized industry standards. More than 100 billion monthly ad impressions and tallies ratings based upon inventory quality and performance/market reach are analyzed for the rankings.
“We’re bringing the power of data-driven programmatic advertising to work for some of the most engaging and influential publishers on the internet,” said sovrn CEO Walter Knapp. “The top ranking in Pixalate’s Trust Index further validates our mission of advocating and partnering with independent publishers.
Especially critical is the rooting out of fraud, according to Knapp.
“We’ve taken a hard line against any and all types of invalid and fraudulent activity across our network to stamp out traffic that is even the slightest bit suspicious,” he noted.