MMW was briefed on Tuesday by a powerful new pair in the analytics space.
At IBM World of Watson 2016 in Las Vegas, Pitney Bowes — a global technology company — announced that it is working with IBM to deliver “deeper location-based insights for enhanced customer experiences.”
In summary, IBM selected the world boundaries data from Pitney Bowes to supplement the geospatial capabilities of the IBM Cognos Analytics and IBM Watson Analytics platforms.
Geographic boundaries—like city or state borders—serve as the technical underpinnings for the alignment of data around specific location-based information of all types including demographics, mobile location data, customer data and more.
“We are thrilled to be working with IBM to enable advanced consumer insights and experiences through geospatial insights,” said Bob Guidotti, EVP and President of Software Solutions. “Highly detailed and accurate data has been proven to shed insights on understanding customer segments, managing risk and making important decisions with greater confidence.”
For more information on Watson Analytics, click here.
