Pinterest Users Dig Online Shopping

If you’re on Pinterest, you may be more inclined to shop online than your Facebook counterparts.

On Tuesday, fashion accessories marketplace issued a new case study looking at the shopping patterns of Pinterest and Facebook users.

The study was based on a sample of 50,000 visits to the website from Pinterest and another sample of 50,000 visits from Facebook over the course of 30 days earlier this spring.

“In the past month,” Boticca finds, “Pinterest has emerged as the brand’s number one social outlet in terms of sales.”

“Average order value of sales driven by Pinterest to the website has been $180,” the company adds. That’s 10% higher than the overall site average and 90% higher than the AOV of sales driven by Facebook

So far, Pinterest is already leading to 10% of all transactions on Only 7% of transactions are linked loosely or directly to shopper’s Facebook activity.

“There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop,” says Sucharita Mulpuru, an analyst at Forrester Research. “But it was like trying to sell stuff to people while they’re hanging out with their friends at the bar.”