With social media’s biggest players in a big hurry to monetize their platforms, Pinterest certainly isn’t slacking in its efforts.
On Monday, the online scrapbook platform introduced new tools that show businesses the number of visitors it delivers to their websites.
This latest analytics offering, Reuters reports, is all part of the fast-growing start-up’s “efforts to build a base for the introduction of money-making features.”
Pinterest does not currently display any revenue-generating advertising on its website, but retailers and large brands such as The Gap, Patagonia and Dell are increasingly using the site to promote their products.
The goal of providing businesses with visitor and traffic data is a “pretty clear step in the direction” of monetizing Pinterest, Greg Sterling, senior analyst with Opus Research, tells Reuters. “They couldn’t really start charging people without some way of measuring the efficacy of the spend.”
As of this writing, Pinterest has not disclosed how many businesses use the site for promotional purposes.