• About
    • Authors
  • Activity
  • Home – backup code
  • HTML Tags and Formatting
  • Members
  • Terms & Conditions
  • Thanks!
  • About
    • Authors
  • Home
  • Resources
    • Events
    • Job Board
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise
  • Home
  • About >>
    • Authors
  • Resources >>
    • Events
    • Job Board >>
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise

  • Mobile Marketing Watch Mobile Marketing Watch

--

  • February 1, 2023
  • Follow us on Facebook
  • Follow us on Feedburner
  • Follow us on Twitter
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media

Pin This: Social Site Pinterest Now Testing Video Ads

Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for Digiday. “Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests.” …   Read More

By J. Barton
March 28, 2016
4 4461 0
By J. Barton
March 28, 2016
4 4461 0
Share

pinAd industry sources reveal that Pinterest’s “long-awaited video ads” are here.

“Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for Digiday. “Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests.”

The videos reportedly employ an autoplay function that sets them in motion when a user stops scrolling over them. Pinterest is also said to be testing video ad length.

“They would be wise to launch video ads, as video consumption trends continue to rise,” said Orli LeWinter, VP of strategy and social marketing at 360i. “That said, video behavior is not an organic one on Pinterest, so I’d be interested to see how they end up performing.”

At this point, Pinterest is staying mum. There’s no info on what brands are placing the first test video ads.

“Pinterest is not known as a video destination like Facebook and Twitter have become, building video players into their platforms and offering new features like live streaming,” according to Sloane. “Facebook is now doing 100 million hours of video views a day, with more than 8 billion views.”

But video ads should complement Cinematic Pins, which play only as a user scrolls and then stop when a user stops scrolling. Pinterest launched Cinematic Pins last year with support from brands including Wendy’s, Nestlé, Walgreens, and Suave.

“Cinematic Pins are still running. I think they are a very interesting and engaging ad format, and they perform pretty well,” LeWinter said.

“Pinterest has been trying to make its platform more accessible to advertisers, developing its ad serving software and opening it to more partners for buying,” noted Sloane. “There have been some in the ad world who feel Pinterest has been too slow to roll out all the tools advertisers need, however, to make investing there worthwhile.”

One thing’s for sure: video is the growth arena on every social site — and this won’t be the last news we hear about how Pinterest’s foray is progressing.

I found this helpful

I did not find this helpful

In this article
  • Mobile Social
  • Social Media
  • Pinterest

Search

Real Estate Gains First Print-Through-Mobile Ad Solution
Previous
Have You Outgrown Your Current Pool of Talent: The Elastic Workforce for Digital Marketers
Next

© 2015 Good News, Inc.

Back to top