Ahead of the weekend, MMW learned that Accelerize and its digital marketing software division CAKE achieved significant global expansion with more than 38% of overall revenue derived outside of the U.S., 20% of which is attributed to the Europe, the Middle East and Africa (EMEA) region.
Not bad indeed, we must say.
“Additionally, total revenues for 2016 rose to a record $23.8MM and the company achieved greater than 200% year-over-year increase in the number of customers outside of the U.S. CAKE serves clients in over 40 countries worldwide including the United Kingdom, France, Germany, Netherlands, Spain, Russia, Poland and more,” the company tells us.
Delivering a cloud-based solution to track and analyze return on ad spend (RoAS), CAKE enables marketers to make precise, data-driven decisions with their multi-channel digital spend.
“Since implementing CAKE’s mobile capabilities, most notably those that allow users to track in-app events and better understand mobile activity by device, location and other key metrics, our team has been able to track, manage and optimize greater volumes of quality traffic for our customer base,” said Uri Einav, CEO of Bright Storm. “CAKE has also revolutionized the way Bright Storm manages its publishers and measures each partner’s performance by streamlining the day to day operations and providing granular, real-time reporting, thus saving the Bright Storm team time and allowing them to invest those resources into additional revenue opportunities.”