Phunware Sets Sights on Next-Gen Mobile Customer Engagement Solutions in SE Asia

Phunware Sets Sights on Next-Gen Mobile Customer Engagement SolutionsThere’s a growing market for digital Enterprise services in Southeast Asia.

The team at Phunware, a customer engagement platform, confirmed to MMW this week that the company has entered into a joint venture with Philippine Long Distance Telephone Company through PLDT Capital.

Phunware’s integrated applications platform enables companies to engage and manage relationships with their customers worldwide: anytime, anywhere, on any device.

The new partnership involves a total investment of $10 million that will enable PLDT’s subsidiary, ePLDT, to market and exclusively distribute Phunware’s targeted mobile and multiscreen solutions in Southeast Asia.

Through its pioneering Multiscreen as a Service (MaaS) platform, Phunware gives companies everything they need to engage seamlessly with their customers through mobile devices, from indoor and outdoor location-based marketing and advertising to content management, notifications and analytics, to indoor mapping, navigation and wayfinding.

“Filipino and ASEAN consumers are among the most engaged users of mobile and digital services in the world,” said Winston Damarillo, Managing Director of PLDT Capital and Chief Strategy Officer of PLDT. “We see mobile phones as an essential part of our daily lives and expect new experiences to pique our digital curiosity.”