NBA franchise the Phoenix Suns will aggressively ramp up its mobile marketing campaigns throughout 2012.
On Thuursday, Phizzle – a leading digital marketing and media company with no scarcity of experience in the sports world – announced that the Phoenix Suns have selected Phizzle as its mobile marketing provider for the 2011-2012 NBA Season.
“We are extremely pleased to be the mobile marketing provider of choice for the Phoenix Suns,” said Ben Davis, CEO of Phizzle. “The Suns were searching for a comprehensive mobile strategy to expand the relationship with their fan base. Phizzle’s mobile capabilities are the clear cut answer to their search. With the Phizzle technology, the Phoenix Suns now have access to the entire mobile ‘ecosystem’ permitting ‘real time’ dialogue.
According to the few details made available thus far, Phizzle’s web-based platform, PhizzleMobile, will allow the Phoenix Suns to track specific fan interests and provide more relevant and timely mobile campaigns.
Through the Phizzle platform, the Suns plan to deploy a variety of text messaging campaigns that will provide “fun and stimulating” participatory audience experiences, including Text-2-Win promotions, Text-2-Vote polls and Text-2-Screen.
Lastly, Phizzle is providing the Suns with mobile & SMS marketing tools that create integrated, multi-channel, mobile marketing programs for fans, event sponsors and local advertisers.