On Friday, the research wizards at Pew published their latest findings, which show that approximately half of all American adults (465) are now smartphone owners.
Between May of 2011 and February 2012, this segment of smartphone owners increased from just 35% in only ten months.
“Two in five adults (41%) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones,” Pew says.
What’s truly impressive about the research, however, is how ubiquitous smartphones are across various demographics and socioeconomically disperate groups.
“Nearly every major demographic group-men and women, younger and middle-aged adults, urban and rural residents, the wealthy and the less well-off-experienced a notable uptick in smartphone penetration over the last year,” Pew says.
Overall adoption levels are at 60% or more within several cohorts, such as college graduates, 18-35 year olds and those with an annual household income of $75,000 or more, the report shows.