With all the hype surrounding LBS services like Foursquare and Facebook Places, it’s easy to forget that the concept is still extremely limited in terms of wide-spread usage. A new study by Pew Research underscores this data point by indicating that only 1 percent of online adults are using location services.
Men are twice as likely as women to be among these users, according to the research, and location services are more popular among Hispanic users, at 10 percent, than among white users (3 percent) or black users (5 percent). The adoption is non-surprisingly being driven by those in the 18-29 age group, with the research showing 8% of this demographic uses LBS services on any given day.
Though the concept is slowly gaining steam among the mainstream, it’s no different than any other new-age concept that takes a while to hit the masses in terms of usage. The Pew report pointed out that only 6 percent of Online adults used Twitter or a similar service in August 2008; with that figure more than quadrupling since then.