• About
    • Authors
  • Activity
  • Home – backup code
  • HTML Tags and Formatting
  • Members
  • Terms & Conditions
  • Thanks!
  • About
    • Authors
  • Home
  • Resources
    • Events
    • Job Board
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise
  • Home
  • About >>
    • Authors
  • Resources >>
    • Events
    • Job Board >>
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise

  • Mobile Marketing Watch Mobile Marketing Watch

--

  • May 23, 2022
  • Follow us on Facebook
  • Follow us on Feedburner
  • Follow us on Twitter
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media

Pew: Only One Percent Of Online Adults Use LBS Services, 10% Among Hispanic Users

With all the hype surrounding LBS services like Foursquare and Facebook Places, it’s easy to forget that the concept is still extremely limited in terms of wide-spread usage.  A new study by Pew Research underscores this data point by indicating that only 1 percent of online adults are using location services. Men are twice as …   Read More

By Justin
December 2, 2010
0 1752 3
By Justin
December 2, 2010
0 1752 3
Share

With all the hype surrounding LBS services like Foursquare and Facebook Places, it’s easy to forget that the concept is still extremely limited in terms of wide-spread usage.  A new study by Pew Research underscores this data point by indicating that only 1 percent of online adults are using location services.

Men are twice as likely as women to be among these users, according to the research, and location services are more popular among Hispanic users, at 10 percent, than among white users (3 percent) or black users (5 percent).  The adoption is non-surprisingly being driven by those in the 18-29 age group, with the research showing 8% of this demographic uses LBS services on any given day.

Though the concept is slowly gaining steam among the mainstream, it’s no different than any other new-age concept that takes a while to hit the masses in terms of usage.  The Pew report pointed out that only 6 percent of Online adults used Twitter or a similar service in August 2008; with that figure more than quadrupling since then.

I found this helpful

I did not find this helpful

In this article
  • LBS
  • Mobile Apps
  • Mobile Devices
  • Mobile Location
  • Mobile Social
  • Predictions
  • Smartphones
  • Facebook places
  • foursquare
  • Geolocation
  • google places
  • gowalla
  • LBS
  • Location based services
  • Mobile Location
  • twitter
  • yelp

3 comments

  1. Gowalla Begins Slow March To Check-In Platform Consolidation | Dave's Bad Ass Digital Blog 11 years ago

    […] location-based services as an example, a recent Pew report pegged LBS-usage as something undertaken by only one percent of online adults. Of course, that […]

  2. Wayne Sutton 11 years ago

    Got it, thanks and no problem.

  3. Wayne Sutton 11 years ago

    Is this another report than the one on Nov. 4? If so, do you have a link? Thanks

Comments are closed.

Search

eBay Acquisition Of Milo.com Underscores Importance Of Retail Inventory In Local Mobile Search
Previous
Gowalla Debuts Major 3.0 Update, Now With Unified Checkins & Synced Places Database
Next

© 2015 Good News, Inc.

Back to top