Growmobile, Perion’s mobile marketing division, will show off its new mobile user engagement capabilities at the annual Casual Connect gathering in San Francisco.
“Designed to increase conversions and customer spend while reducing churn, the newly expanded offering is the first to combine mobile user acquisition, mobile CRM engagement, and social advertising under a single roof,” a statement provided to MMW reads. “Growmobile provides the most complete mobile marketing solution for acquiring users and increasing their value, and each offering works in synergy with the other to maximize client performance and marketing business objectives.”
Growmobile’s platform is available to clients as either a self-serve or fully-managed service. Built to help mobile marketers easily acquire users from the industry’s top performing traffic sources (ad networks, ad exchanges, Facebook, and Twitter), Growmobile’s newest user engagement offering should help CRM managers “engage and retain the users they invested time and money to acquire.”
“Acquiring and retaining users is the lifeblood behind the long-term success of any app,” said Shai Gottesdiener, General Manager of Growmobile. “Marketers and app developers know both of these efforts are non-trivial endeavors. That’s why we’re excited to unveil our newly expanded mobile marketing platform at Casual Connect.”
In addition, Growmobile’s Global CRO Joanna Sammartino Bailey will share key insights on how to maximize user value in her presentation, “Get ’em, Keep ’em: The Synergy Between User Acquisition and User Engagement,” on August 12. Casual Connect runs through August 13.