Peekaboo Partners With WHERE To Distribute Mobile Coupons To Over 50 Million Users

Peekaboo mobile, an LBS startup focusing on mobile coupons, has announced a new partnership with WHERE to leverage its massive reach to provide location-based mobile offers from local merchants.

Based in Boston, Peekaboo has created a very well polished iPhone application that allows users to pull up a map of their location, see local merchants around them with active coupons, engage with that merchant in a variety of ways and redeem coupons directly from the application.  While there’s many mobile coupon apps on the market, Peekaboo steps things up a notch in terms of design, features and now its reach through its partnership with WHERE.

WHERE is the LBS app we covered a few days ago that just received a patent on its “Auto-Snap” location-relevance technology.  The app, available on all platforms, allows users to “discover, save and share local places by putting the best local information at users’ fingertips.”  The company’s “WHERE Ads” platform provides location-based advertising using an innovative relevance and targeting engine, making it a perfect match to distribute mobile coupons from Peekaboo.

“We are excited to extend the reach of our deals on WHERE’s network,” said Peekaboo CEO Mike Fruzzetti. “Our merchant partners can now leverage their tremendous reach of over 50 million people to attract more nearby consumers who are searching for discounts.”  The Peekaboo app is currently only available for iPhone, with an Android and Blackberry version “coming soon.”

“Providing access to Peekaboo coupons through our network brings another benefit to our users. said David Chang, VP Products, Where, Inc.  “Not only do we help our users find local businesses around them, now they will also be able to redeem coupons at some of those locations as well.  We are excited to increase the depth and value of content we deliver on our network.”