This is some new turf for PayPal.
The company just announced it will run its first ever ad during a Super Bowl on Sunday, February 7 during the first quarter.
The 45-second television commercial marks the first time PayPal will advertise during television’s most-watched annual event.
“Super Bowl number 50 will take place this year in the heart of Silicon Valley in the San Francisco 49ers Levi’s Stadium in Santa Clara, Calif., where PayPal and other technology companies work to transform the everyday lives of people around the world,” the PayPal team tells us. “As an industry leader with a powerful message to share, PayPal seized the opportunity to choose this historic, local event to launch its global brand advertising campaign that simultaneously provides a national platform to reach a broad audience.”
That’s the new goal, anyway — and we’ll see if it’s a touchdown.
“This ad is more than a commercial – it’s our opportunity to introduce the world to PayPal’s vision for the future of money – to empower people and businesses to move and manage money securely, efficiently and affordably,” said Greg Fisher, PayPal Vice President of Global Brand Marketing. “The launch of this ad is just the beginning of our new brand campaign designed to start a larger conversation about a reimagined financial world that must include everyone.”
The television commercial was created by advertising agency CP+B LA.