Partners Aim to Transform Mobile Marketing for eCommerce in China

Partners Aim to Transform Mobile Marketing for eCommerce in, China’s largest online direct sales company, is expanding its partnership with Tencent Holdings Limited, a top provider of Internet services in China.

This week, the companies jointly announced an expanded partnership to provide merchants with innovative mobile marketing solutions ahead of this year’s Singles Day promotion.

The expanded mobile marketing partnership will explore new avenues to leverage Tencent’s leading social communication platforms, Weixin and Mobile QQ, and use its massive big-data resources alongside’s leading e-commerce platform and its vast wealth of data about online shopping trends and behavior.

The collaboration, we’re told, will offer businesses advanced online tools to more precisely reach their target customer groups, build brand recognition and increase marketing ROI by providing brands access to Weixin and Mobile QQ users.

“’s groundbreaking collaboration with Tencent already has redefined the mobile e-commerce user experience in China over the last year and a half, and in the months ahead we look forward to transforming mobile marketing as well,” said Richard Liu, the CEO of, in a news release.