Papa Murphy’s, the fifth-largest pizza chain in the country, is going mobile with a new mobile marketing campaign that looks to engage customers and pizza lovers via the mobile channel.
Phizzle, Inc., a mobile marketing and mobile advertising provider, today announced that it’s partnering with Papa Murphy’s to power its robust and enhanced mobile marketing campaigns for select Papa Murphy locations throughout the U.S.
The popular pizza chain, which presently boasts of 1,250 restaurants in North America, is a juggernaut force in the “take ‘n’ bake” pizza segment.
Working together with Phizzle, Papa Murphy’s is running customized in-store signage, mobile campaigns and promotions featuring mobile text alerts to develop an “opt-in” mobile database, Phizzle announced Wednesday.
Mobile textback campaigns with the “call to action” visible on in-store signage, tent pop-ups, and coupon mailers is providing Papa Murphy’s customers the ability to “opt-in” via text message and receive future exclusive offers 3-4 times each month at their favorite locations, including free or discounted pizza, additional toppings or size upgrades.
In recent years, the pizza industry has emerged as a leader and innovator in mobile marketing. The industry uses mobile solutions to maximize sales, drive consumers to place orders, and deliver initiatives that were on-brand and relevant to core customers.
“We’re convinced that the ability to reach our consumers via mobile technology is critically important and a natural step in our evolution,” said Jenifer Anhorn, chief marketing executive at Papa Murphy’s. “Consumers are increasingly seeking faster and more flexible ways to access our restaurants. It’s important for us to continually offer new and exciting ways for our customers to communicate and engage with Papa Murphy’s.”