Palm Pre Palpitations

So I’m in a car driving to dinner at ChicksWhoClick last weekend. There are five of us ‘clicking chicks’ in the car and the subject of needing a new cell phone comes up. Within about 10 seconds we are all talking animatedly about the Palm...

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So I’m in a car driving to dinner at ChicksWhoClick last weekend. There are five of us ‘clicking chicks’ in the car and the subject of needing a new cell phone comes up. Within about 10 seconds we are all talking animatedly about the Palm Pre and how much we each want one.

We were excited about the features of the Palm Pre as well as the fact that it is coming to Sprint. As tech savvy as this group of women was, not a single one of us wanted an iPhone (or to be on AT&T for that matter). We did want an excellent mobile web experience from a powerful device. We were talking about having a super cool touchscreen and a QWERTY keyboard to support our text messaging (aka Twittering) addictions. The ability to truly multitask with a mobile was very appealing to us.

What this conversation made very clear to me is that consumers are starting to expect bigger and better features on our phones so we can do more with them. We are hungry to consume the world via our mobile devices. If it a Palm Pre so much the better.

Here is a quick informative video by stuff.tv that asks if Palm Pre is an iPhone killer?

I don’t think anything can really kill iPhone now but the Pre certainly opens up the market with an amazing iPhone alternative. I’ll be in line when it comes out. (Hope the weather is good when it debuts in case I have to sleep out overnight.)

What do you think of the Palm Pre?

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7 comments

  1. Which Mobile Platform Works Best For Marketers? : Welcome to our mobile revolution

    […] than others.  Let’s start with the options; we have Windows Mobile, Blackberry, iPhone, Android, Palm’s new OS and a variety of the classic Symbian platform, so which one is […]

  2. eydie

    Interesting, Giff. Tim Cook must’ve had one hand on his copy of the 358-page application when he said: “We are confident, we are watching the landscape, and we like competition–unless they rip off our IP” (http://www.mobilemarketingwatch.com/iphones-low-despite-apple-earnings/).

  3. Giff Gfroerer, i2SMS

    Apple was awarded a patent covering its “multitouch technology” including gestures such as “pinching” and “swiping. This should get interesting with the Palm Pre and how they handle this new ruling…

    http://venturebeat.com/2009/01/26/apple-and-palm-continue-the-high-stakes-game-of-patent-hold-em/

    The U.S. Patent Office gave its seal of approval to Apple’s mammoth, 358-page patent application, which covers all the broad multitouch concepts, including “detecting one or more finger contacts with the touch display,” “applying one or more heuristics to the one or more finger contacts to determine a command for the device,” and finally, “processing the command.”

    Let’s see what that does to the Pre…

  4. palm pre

    once the unlocked version comes out, the palm pre will start to give the iphone some comp. until that happens, iphone has nothing to worry about if this stay on the sprint network.

  5. Kim Dushinski

    Giff:

    You are absolutely right. In order for the Palm Pre to take off they need to have a massive consumer oriented campaign. What we’ve seen so far has been within the industry.

    And that is where Apple shines. Their marketing is flat out spectacular. Palm and Sprint will indeed have to step up their marketing game – A LOT.

    Kim

  6. Giff Gfroerer, i2SMS

    Hey Kim,

    How do you feel the general public will feel about the Palm Pre? The normobs of the world? Will they even know what a Palm Pre is?

    Granted, very nice looking phone so far. But Sprint and Palm need so much more then “techies” reaching out for a great phone. For this to work, there will have to be a massively clever marketing campaign by both. So far I have not seen this by either…

  7. 20 jan 2009 palm pre roundup « Palm Pre Views

    […] Palm Pre Palpitations ( Mobile Marketing Watch ) […]

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