The Unique Battleground of Mobile Fraud
The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known…
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CAKE by Accelerize Rolls Out Data-Driven Attribution Technology
Accelerize and its digital marketing software division CAKE have announced the availability of its Data-Driven Attribution (DDA) modeling and a…
The Power of Incorporating Seasonality for Creatives
The following is a guest contributed post from Dave Bell, CEO of Gummicube. When you’re searching for the right app…
Follower Fraud: Stopping The Latest Scare In Its Tracks
The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by…
First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK
This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK),…
Augmented Reality App May Help Patients with Parkinson’s
News Release: It’s appropriate that during Parkinson’s Awareness Month, a team of Rice University seniors will show how augmented reality…
First Look: AdColony Receives TAG Certification for Fighting Digital Ad Fraud
MMW learned ahead of the weekend that AdColony has been granted the coveted Certified Against Fraud certification by the Trustworthy…
Altice USA Aims to Deliver ‘Simplified’ Multiscreen Advertising and Data Solutions
On Friday, MMW was privy to the official word that Altice USA — one of the largest broadband communications and…
Why Sports Illustrated Is on the Right Track by Integrating AR
The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and…
First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment
The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to…