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March 30, 2023
Mobile Marketing Watch

Mobile Marketing Watch

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Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner

EmmaM5 years ago9 mins

The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header…

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  • Mobile Apps

How Mobile Apps Can Turn GDPR into a Competitive Advantage

michael5 years ago9 mins

The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the…

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  • Mobile Advertising

Grupo Imagen Inks Exclusive Partnership with H Code Media

ChristaH5 years ago5 mins

H Code Media, a leader in digital advertising for the US Hispanic market, just announced a new exclusive partnership with…

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  • Marketing Strategy
  • Mobile Marketing

INFOGRAPHIC: Spring Cleaning for Digital Marketers – 4 Things Every Brand Should Do Now

michael5 years ago1 mins

Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do…

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  • Marketing Strategy
  • Opinion

It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels

michael5 years ago8 mins

The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust…

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  • Mobile Advertising

Nielsen Study Confirms Airport Advertising Effectiveness

EmmaM5 years ago2 mins

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO), and a subsidiary of iHeartMedia Inc., announced today…

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  • Mobile Advertising

First Look: Barometric Division of AdTheorent Spun-Out as Separate Business

michael5 years ago3 mins

Media Release: Barometric, MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, today announced parent company AdTheorent,…

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  • Announcements
  • News
  • Platforms

Yubico Delivers Passwordless Login for Enterprise Authentication on Windows 10 Devices

Kevin Matthies5 years ago2 mins

Yubico — a provider of hardware authentication security keys — has announced that the new Security Key by Yubico supporting…

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  • Marketing Strategy
  • Mobile Marketing

First Look: Ping Identity Announces Participation in the Microsoft Intelligent Security Association

EmmaM5 years ago2 mins

This week, Ping Identity — a leader in Identity Defined Security — announced its participation in the Microsoft Intelligent Security…

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  • Announcements
  • Marketing Strategy
  • Mobile Marketing
  • News

Beyond Spots & Dots Rolls Out Programmatic Tactics

michael5 years ago2 mins

MMW learned Monday that full-service integrated advertising agency, Beyond Spot & Dots, has launched additional programmatic tactics for small and…

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Editor's Pick

  • 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
  • In-App Mobile Ad Fraud Up 800 Percent
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  • The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
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