Agency Survey: Brands Are Turning To Mobile, But Still Little Interest In LBS And None In iAd

STRATA published its Q3 Agency Survey recently, detailing the sentiment among brands in relation to marketing spend across all channels.  In terms of digital spend, Online display still reigns supreme, followed by search advertising and mobile rounding out the top three. The mobile channel, however, showed the strongest growth in terms of brand interest —…

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Appcelerator & FortiusOne Partner For First-Of-Its-Kind LBS Marketing Analytics Platform

Appcelerator and location-analysis software provider FortiusOne have teamed to deliver the first ever location-based analytics platform for mobile applications.  As location-based mobile marketing continues to flourish, robust analytics to measure the effectiveness and ROI of campaigns have long been a missing link. The new platform now allows enterprises, marketers and retailers to better understand where,…

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New Jersey Nets Leverage Gowalla For Successful Multi-Level LBS Campaign

Today during the Location-based Marketing Summit, members from the marketing team for the New Jersey Nets, as well as reps from ad agency VaynerMedia, talked about a unique and highly successful LBS campaign that recently took place by partnering with Gowalla. This past April, VaynerMedia — an agency specializing in social media branding, used Gowalla…

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LBS App SCVNGR Sees 100,000 Downloads In 48 Hours Following Facebook Places Launch

Location-based app SCVNGR has been making headway recently with several high-profile partnerships to provide unique location-based reward and loyalty programs, despite competing with numerous competitors and the ominous launch of Facebook Places. Focusing on the latter, CEO and Founder of SCVNGR, Seth Priebatsch, divulged to Mashable yesterday that his company’s app saw over 100,000 downloads…

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