What is the Most Effective Tool in Mobile Marketing?
Back in the old days of marketing, there was really only a limited way of doing things. Having a website…
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Using Agility as an Excuse for Indecisiveness
The following is a guest contributed post from Alani Setalsingh, a Mobile Strategist and Business Analyst at Propelics. Agile is…
Op-Ed: The Changing Face Of Influencer Marketing
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency…
Cross-Device Isn’t As Adopted As You Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer, US, at Screen6 Ad tech is struggling…
Four Types of Mobile Marketing Campaign You Should Know About
Did you know that the average person spends more time on their smartphone than they do on their desktop? Whether…
Rethinking Native Advertising: Why It’s More Than Another Format
By Dale Lovell, Chief Digital Officer, ADYOULIKE By definition, native advertising is a form of paid media where the advertisement…
Online Trading Has Been Cleverly Marketed and Its Popularity is Increasing
It used to be that market trading was limited to a certain type of investor. For most people, the idea…
New Native Video Report Sheds Eye Opening Insight
This week, ADYOULIKE — a leading global in-feed native advertising platform — announced the inaugural State of Native Video Report,…
3Vs are Good, But 6Vs Are Better: A New Way of Understanding Big Data
The following is a guest contributed post from Dr. Mona Yousry, Chief Data Scientist, Sabio Mobile. The amount of data…
ePlay Touts Big Shot AR Beta Launch
On Monday, ePlay Digital Inc. announced its official launch for Big Shot Basketball beta will take place in Las Vegas…