Oscar Nominations Drive The Masses to Their Mobile Devices

On Tuesday morning, the nominations for the 84th Academy Awards were announced via live stream on YouTube.

One of the biggest days in entertainment each year, the morning of the announcements attract the attention of millions of movie fans around the world, who flock to their mobile devices – this year in record numbers – to see who earned nominations.

“Twitter and YouTube were the dominant players in this morning’s announcement,” independent business analyst and social media expert Mike Randazzo tells Mobile Marketing Watch.

Last year marked the first time the Academy rolled out a dedicated YouTube channel to announce the nominations.

“It’s clearly grown over the past twelve months,” Randazzo says. “Today, everyone knew right where to turn. The TV played little or no role in today’s announcement for people. It was a mobile event and web event more than anything.”

Among the top categories and their nominees are:

Best Picture

  • The Artist
  • The Descendants
  • Extremely Loud And Incredibly Close
  • The Help
  • Hugo
  • Midnight In Paris
  • Moneyball
  • The Tree of Life
  • War Horse

Best Director

  • Woody Allen – Midnight In Paris
  • Michel Hazanavicius – The Artist
  • Terrence Malick – The Tree of Life
  • Alexander Payne – The Descendants
  • Martin Scorcese – Hugo

Best Actor In A Leading Role

  • Damian Bechir – A Better Life
  • George Clooney – The Descendants
  • Jean Dujardin – The Artist
  • Gary Oldman – Tinker, Tailor, Soldier, Spy
  • Brad Pitt – Moneyball

Best Actress In A Leading Role

  • Glenn Close – Albert Nobbs
  • Viola Davis – The Help
  • Rooney Mara – The Girl With The Dragon Tattoo
  • Meryl Streep – The Iron Lady
  • Michelle Williams – My Week With Marilyn

Best Actor In A Supporting Role

  • Kenneth Branagh – My Week With Marilyn
  • Jonah Hill – Moneyball
  • Nick Nolte – Warrior
  • Christopher Plummer – Beginners
  • Max von Sydow – Extremely Loud and Incredibly Close

Best Actress In A Supporting Role

  • Berenice Bejo – The Artist
  • Jessica Chastain – The Help
  • Melissa McCarthy – Bridesmaids
  • Janet McTeer – Albert Nobbs
  • Octavia Spencer – The Help