Nothing tops organic for robust health — and not just in the pantry, it appears.
New research shows that organic is the way to go on the internet. Organic search is the most productive by far.
“When it comes to driving internet users to a website, nothing beats organic search,” reports eMarketer. “According to data from BrightEdge, organic search drove 51 percent of website traffic referrals worldwide during June and July 2014. Meanwhile, display, email and referred search ranked second, with 34 percent of referrals, paid search third (10 percent), and social media last (5 percent). The research monitored data from BrightEdge’s Data Cube, so broader industry metrics may vary.”
Organic’s share of traffic referrals huddled around 50 percent for media and entertainment, technology and internet, and hospitality sites, while retail rounded out the list (42 percent). Display, email and referred sources as well as social each grabbed their largest pieces of the pie in the media and entertainment space, while paid search was most successful at driving website traffic in the retail industry.
Additionally, website revenues benefited from organic search, which was the top source across all industries except media and entertainment. There, display, email, and referred sources won, grabbing a 45 percent share, compared with 41 percent for organic.
“Organic search saw the most success with business services, accounting for 55 percent of all website revenues in the space. Paid search saw its largest share in the hospitality industry,” noted eMarketer. “However, social barely played a role anywhere, responsible for just one percent of site revenues in the hospitality, media and entertainment, and retail industries—and none in the other two.”