This week, Oracle announced that its building on its position “as the industry’s leading Cloud Applications provider” by unveiling its strategy for next generation Software as a Service (SaaS) Cloud offerings that blend third-party data with real-time analytics and behavioral inputs to create Cloud Applications that adapt and learn.
The result: intelligent Cloud Applications that automatically offer individualized recommended actions and streamline the tasks of business users such as human resource or finance professionals.
Called Adaptive Intelligent Applications, these next generation Cloud offerings are based on the insights contained within Oracle’s Data Cloud, which is a collection of more than 5+ billion consumer and business profiles, with over 45,000 attributes.
When activated, Oracle said in a media announcement these new Adaptive Intelligent Applications use Oracle’s web-scale data and apply advanced data science to learn and ingest data about an organization’s users and their behaviors to deliver targeted information to customers and employees.
The insights from these deep analytics build a knowledge base that helps improve business results across organizations.
“A company’s data is its most valuable weapon. To remain competitive today, companies must access their information in real time to intelligently forecast and grow,” said Steve Miranda, Oracle’s executive vice president of applications development. “Oracle Adaptive Intelligent Applications leverage anonymized information from our extensive Data Cloud to optimize existing Cloud Application functionality. When this is combined with a company’s own data, we are able to provide unparalleled customized insights to help enhance business performance.”
