If it seems like there’s an awards show for everything these days, why not toss in a few for marketing?
The team at Oracle apparently agrees. And last night, Oracle confirmed a list the winners of its 2015 Markie Awards, now in its ninth year.
Oracle says the annual Markie Awards “recognize top companies and leaders for creative, innovative, and effective modern marketing campaigns that delivered increased engagement, conversation and ROI.”
The 2015 Markie Awards featured 20 categories that reflect the evolving marketing landscape, including: Brand Experience of the Year, Customer Centricity, CMO’s Marketing Team of the Year, Best Audience Creation, Best Integrated Ad Campaign, and Going Mobile.
“It’s amazing to see the results that organizations have been able to achieve through the adoption of modern marketing best practices,” said Kevin Akeroyd, senior vice president and general manager of Oracle Marketing Cloud. “The winners for 2015 have gone above and beyond, fully leveraging the most innovative marketing technologies to create customer-centric campaigns that deliver increased engagement, conversation and ROI. Oracle is proud to recognize and honor winners for their outstanding achievements and their dedication to Modern Marketing.”
So who took home top honors? Check out the winners here.