Oracle was back in the news ahead of the weekend and for good reason.
To help marketers “deliver a more consistent customer experience across paid, owned and earned media,” Oracle has introduced a series of new innovations within the Oracle Marketing Cloud.
The new innovations enable marketers to orchestrate relevant mobile interactions for consumers and salespeople, clearly attribute revenue to marketing activities and optimize the experience for individual customers.
Marketers must adopt and embrace digital technologies in order to meet the skyrocketing expectations of digitally-savvy customers.
“By introducing new mobile, data, content and reporting capabilities,” Oracle says, “the latest additions to the Oracle Marketing Cloud enable modern marketers to successfully use digital technologies to deliver meaningful customer experiences and demonstrate marketing’s impact on business results.”
These improvements are particularly important as the new year approaches.
“As we look ahead to 2016, marketing’s ability to modernize existing processes and embrace data, technology and content will increasingly define the success of organizations across all industries,” said Kevin Akeroyd, SVP and GM of Oracle Marketing Cloud. “For many marketers, this will require a significant transformation and that is why we are so focused on making marketing technology more integrated, more holistic and, frankly, easier to use. With the latest enhancements to the Oracle Marketing Cloud, we continue to deliver on that vision with an exciting set of new innovations that improve sales enablement, allow better cross-channel orchestration and help marketers directly attribute revenue to marketing activities.”