On Tuesday at the National Retail Federation’s Annual Convention and EXPO, Optimove made a big move.
The company, which serves up automated retention marketing solutions for “customer-centric businesses,” announced that it has added real-time marketing capabilities to its retention automation platform.
By automatically delivering personalized, highly-relevant messages to individual customers based on real-time activity triggers, marketers are now able to deliver the right message to the right customer at the exact moment when it has the greatest impact.
The Optimove platform, we’re told, is designed to enable marketers to maximize revenue and customer lifetime value by managing and automating multi-channel customer marketing plans using proprietary predictive micro-segmentation technology.
“The addition of trigger-based campaigns to the Optimove platform enables marketers to respond to customer behaviors as they happen in real-time, in order to dramatically increase customer engagement and loyalty while reducing churn,” a provided statement reads.
The freshly touted new real-time capabilities feature end-to-end campaign management tools, including automatic selection of control groups, event tracking, automatic message delivery, results analysis, and optimization recommendations.