Opinion: Keys To Successful Video Marketing

Opinion Keys To Successful Video MarketingThe following post is a guest contributed article from Francis Battaglia, President of Independent Talk 1100 KFNX.

Video marketing is one of the best ways today to market your business. You Tube is the second largest social media network to Facebook with more than 1 billion unique users monthly. You tube is the second search engine in the world after Google. Over 6 billion hours of video are watched each month on You Tube. A third of all online activity is spent watching video. 100 hours of video are uploaded to You Tube every minute.  45.4% of internet users view at least 1 video monthly. The average user is exposed to 32.2 videos monthly. 100 million internet users watch video daily. The average user watches 16:49 minutes of video monthly. So what are some of the best ways to market your business using video marketing?

You can create your own videos or curate content using other’s videos. It’s easy to create your own professional, studio quality videos for around $300. A sufficient video camera only costs around $100. You can get an inexpensive stand to set your camera on. For better audio, get an inexpensive microphone to put on your lapel that plugs into the camera. For a better picture, buy professional lighting which only costs around a $100. If memorizing your talk is an issue, write it out and load it into an inexpensive teleprompter for around $100. Pick a nice, appropriate background for the shoot. You could also use a green background to create whatever one you want. Grab their attention in the first 10 seconds to avoid tune-out. Keep the length under 2 to 3 minutes, ideally 30 seconds to 1 minute. Create or curate content that your target market is interested in. Use video analytics  to determine who’s watching your video and for how long. Once you have a video, what’s the best ways to distribute it?

Create your own You Tube channel to upload your videos to. From You Tube, you can share your videos on your other social media sites. Post it on your Facebook and LinkedIn profiles, business pages and groups. Post it on your Google+ profile, business page and community. Tweet it on your personal and business Twitter profiles. Publish it on your blog. Embed it on your website. People stay on websites with video on average 2 minutes longer. Email it to your email database. Emails with video increased open rates by 20% and click-through rates  96% to 300% and reduced opt-outs by 75%.You could also upload, share, publish, embed or email other’s videos. Subscribe to other’s You Tube channels on your You Tube channel.

Video marketing is one of the best things you can do to improve the SEO of your videos and website. You Tube is owned by Google. All videos you upload to You Tube are indexed by Google. Keywords improve the video’s SEO. Title the videos using keywords. Use keywords in the description. Add keywords and categories to the videos. Publishing videos on your blog creates more pages on your website that are indexed by Google, improving your site’s SEO. Embedding the videos on your website improves your site’s SEO. Your website is 50 times more likely to appear on the first page of a search if it includes video. Google owns Google+. Sharing your videos on your Google+ profile, business page and community increases your video’s SEO.

Video marketing is one of the best ways to get your message out to your target market. More people are watching and prefer video. There are more ways to distribute video.  And, its easy to do! Do you need any more good reasons to do video? I didn’t think so. I look forward to watching your videos.