Alongside Millennial Media’s S.M.A.R.T report published today, Opera has released its monthly “State of the Mobile Web” report as well, showing usage and reach numbers from one of the most widely used mobile browsers in existence today- Opera Mini.
In fact, this month’s report states that Opera Mini users have matched the number of Opera’s desktop users for the first time ever, with over 46.3 million users. From those users, Opera served up roughly 20 billion pages and compressed over 3 petabytes of data on a monthly basis.
Social networking, and in particular Facebook and Twitter, showed the strongest growth in terms of users accessing the services via Opera Mini, with Google, YouTube and Wikipedia coming in as top sites as well. While growth around the world is skyrocketing, this month’s report focused on Southeast Asia to showcase usage and reach in that particular region.
In terms of growth rates in Southeast Asia- Vietnam and Indonesia lead the top 9 Southeast Asian countries in page-view growth (1,316.4% and 641.9%, respectively), while Vietnam and Indonesia also lead the top 9 Southeast Asian countries in growth of unique users (846.9% and 419.7%, respectively). Brunei leads the top 9 Southeast Asian countries in page views per user, with each user browsing 987 pages on average each month- an impressive number no doubt.
Interestingly enough, among mobile Web users in Southeast Asia, Google is at the top of the rankings for numerous countries, with the very significant exception of Indonesia where Google is only at #6 and Yahoo! is at #2. This is notable because the vast majority of Opera Mini users in Southeast Asia are in Indonesia.
It continues to amaze me how diverse usage, interaction, devices and so many other aspects are when comparing different regions of the world. We all interact with our devices and the mobile Web in different ways, and that’s why reports like this — despite the accuracy of reporting and sample size — are always interesting.
