Opera Mediaworks Seeks to Make In-App Video Viewability ‘Crystal Clear’

Opera Mediaworks Seeks to Make In-App Video Viewability 'Crystal Clear'One of the world’s foremost ad networks is aiming to make in-app video viewability crystal clear.

Opera Mediaworks says that its Instant-Play HD mobile in-app video ad SDK has been integrated with Moat Analytics, providing advertisers with the ability to transact on viewable in-app video impressions.

“As one of the industry’s most trusted ad analytics and verification partners, Moat’s integration means that advertisers in search of in-app viewable impressions will now be able to purchase Instant-Play HD mobile in-app video inventory with an even greater degree of confidence,” a statement from Opera Mediaworks reads. “This is the lead offering in a phased approach by Opera Mediaworks, to deliver transactable, viewable impressions to brand and agency partners.”

Opera Mediaworks has always believed in delivering 100% viewable video to brands and agencies through compelling, mobile-first storytelling. Our Instant-Play HD mobile in-app video offering delivers full-screen video in environments where consumers are receptive which leads to industry-leading 90% completion rates.

“We’ve always maintained that the inventory available through our mobile platform — from our rich media ad units to our performance-based units and our Instant-Play™ HD mobile video — has been of the highest quality,” says Mike Owen, EVP of North America Sales at Opera Mediaworks. “Now, our partnership with Moat further validates this position and gives our brand and agency partners the third-party verification they’ve been looking for.”