Opera Mediaworks is out with a new suite of mobile advertising products that will help brands, advertisers and marketers reach out to and engage a vast smartphone and tablet audience.
According to this morning’s announcement, this will be enabled using video and voice – two of the most used features on mobile devices.
Advertisers now can seamlessly execute effective rich-media campaigns from start to finish through the Opera Mediaworks platform. Publishers gain access to these capabilities through the AdMarvel platform and SDK and advertisers can utilize these innovative ad units through Mobile Theory and 4th Screen Advertising.
The Opera Mediaworks platform serves 60+ billion ad impressions per month via 13,000 mobile sites and apps, reaching 400 million consumers a month globally.
Mobile video advertising is emerging worldwide, with eMarketer recently stating that U.S. mobile video ad spending is projected to be $518 million for 2013, reaching $2.7 billion in 2017. According to eMarketer, growth rates for mobile video ad spending will be far greater than for any other related channel (i.e. television, online or total digital).
“As mobile display is poised to overtake mobile search, leading brands and agencies are focused on ad formats and creative that drive engagement,” says Mahi de Silva, CEO of Opera Mediaworks. “Rich-media ad formats using video and audio ads have proven to have much higher engagement and conversion rates. Opera Mediaworks provides the most comprehensive platform, with quick and effective ways for brands to reach and engage their target audience.”