This week, the team at OpenX Technologies, a provider of web and mobile advertising technology, announced that it ranked first for inventory quality in Pixalate’s Global Seller Trust Index.
The Index, without question, is an important one. With ad fraud becoming the plague of modern mobile advertising, the industry’s first comprehensive Real-Time Bidding (RTB) quality rating standard has been sorely needed for some time.
Pixalate, if you’re not familiar, is a respected programmatic analytics platform that offers an impressive degree of fraud protection.
The Pixalate Global Seller Trust Index evaluates RTB quality from more than 400 active exchanges and ad networks across a range of data and ranks the 20 top-rated sellers.
“OpenX operates the world’s cleanest and largest independent ad exchange,” said Qasim Saifee, senior vice president of Monetization Platform at OpenX. “Delivering consistently exceptional results is a hallmark of a trusted pool of inventory. By providing both buyers and publishers with an environment in which they are able to trade impressions safely, transparently and with confidence, the OpenX Ad Exchange provides all marketplace participants with ongoing optimal value.”