Only 8% Of US Smartphone Users Use Twitter According To New comScore Data

comScore today released interesting data indicating that only 8% of US-based smartphone users access Twitter from their devices, somewhat contradicting the notion that Twitter is a primarily mobile-centric service. The report from comScore, which mainly looked at what countries are driving Twitter’s worldwide usage growth, indicates that...

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comScore today released interesting data indicating that only 8% of US-based smartphone users access Twitter from their devices, somewhat contradicting the notion that Twitter is a primarily mobile-centric service.

The report from comScore, which mainly looked at what countries are driving Twitter’s worldwide usage growth, indicates that mobile access to the social service in Europe is even smaller at just 2.8%.  Given the company has over 100M users worldwide and the fact that Twitter’s 140-character message limit stemmed from SMS, it’s interesting that comScore is reporting such paltry mobile uptake.

Other interesting stats from the report include the tidbit that its highest proportion of users aren’t in the US (11.9%), but in Indonesia (20.8%), followed closely by Brazil (20.5%) and Venezuela (19%).  Twitter has grown significantly across Latin America as a whole over the last year, increasing a substantial 305% to 15.4 million monthly unique visitors as of June.  Asia Pacific was the second, climbing 243% to 25.1 million visitors, followed by the Middle-East/Africa, up 142% to 5 million visitors, and Europe, increasing 106% to 22.5 million.

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1 comment

  1. johnkerrnz

    Umm – you did notice the small caveat about this being mobile internet access to Twitter and does not include application access, with Twitter one of the most popular apps on iPhone, BlackBerry and Android? Frankly, outside of apps, I'm amazed the stats are so high! 🙂

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