OneCommand Aiming to “Drive” Sales

OneCommand announced this week the launch of the company’s newest solution in their marketing package – mobile marketing aimed at helping the struggling automotive industry.

After showing positive results during the pilot period, OneCommand is moving ahead with what they hope to see implemented far and wide.

Through the use of dealer-selected codes, consumers can text and receive instant access to coupons and dealership inventory to their mobile device through a mobile website,

In case you’re wondering, messages are delivered only to customers who opt-in to receive them. The strategy resulted in a 10% lift in campaign response rates during the pilot period.

As it stands, OneCommand clients can elect one of two package options, Mobile Service Pack and Mobile Pro.

Mobile Marketing Pro includes:

– A fully functional mobile website for the dealership that is optimized for the mobile web user.

– Inventory integration including actual vehicle pictures, video, and CARFAX integration.

– Web to mobile website capabilities to drive mobile opt in rates from the dealer’s .COM website.

– Real-time lead tracking and CRM integration

To browse a sample directory of vehicle inventory, including vehicle descriptions and full screen images, text ONE to 48696.

Mobile Service Pack includes:

– Mobile couponing and service scheduling

– Real-time lead tracking and CRM integration

– To access example service coupons and discount offers and to see the convenience of requesting an appointment from a mobile device, text SRV OIL to 48696.