One in Five U.K. eCommerce Sales Driven By Mobile Last Quarter

During the first quarter of 2013, a staggering one in five of all eCommerce sales came from mobile devices. That’s according to the latest data from IMRG and Capgemini. Incredibly, mobile-driven eCommerce managed to climb from 15% in Q4 of 2012 to 20% in Q1 2013. Helping the bounce, however, was the spike in tablet …   Read More

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During the first quarter of 2013, a staggering one in five of all eCommerce sales came from mobile devices.

That’s according to the latest data from IMRG and Capgemini.

Incredibly, mobile-driven eCommerce managed to climb from 15% in Q4 of 2012 to 20% in Q1 2013. Helping the bounce, however, was the spike in tablet sales observed over the holiday season.

Transactions aside, mobile also claimed 30% of all eCommerce website traffic during the first three months of this year.

“At the beginning of 2010, mobile sales accounted for just 0.4 per cent of the UK online retail market – within three years it has surged a staggering 5,000 per cent,” reveals Tina Spooner, chief information officer at IMRG.

“With the continuing shift away from desktop to mobile internet use,” Spooner says, “it is inevitable we will see the latter platform outstrip desktop PCs as the preferred device for shopping online, and from the latest figures it is apparent this may be sooner than expected.”

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