MMW learned Wednesday that Celtra has been selected as a preferred rich media mobile advertising partner for Omnicom Media Group.
Omnicom Media Group is a powerhouse advertising and marketing communications services company with a presence that extends across Europe, the Middle East and Africa.
Through this strategic partnership, Celtra will enable all Omnicom agencies, including OMD, PHD, M2M, MGOMD and others to deploy rich media campaigns for their brands.
“We have selected Celtra as a rich media mobile advertising technology provider because they enable the entire mobile advertising ecosystem – from advertiser to media owner – to collaborate to successfully launch mobile rich media campaigns,” says Alex Newman, Head of Mobile EMEA at Omnicom Media Group.
“This collaboration is what is necessary for mobile advertising to achieve its promised scale,” Newman adds. “Celtra’s ongoing pace of innovation around formats and the wide reach of those formats across the media landscape will help to keep our clients at the forefront of this rapidly maturing industry. Further, by delivering real-time media metrics in a transparent manner, we are able to strengthen our mobile proposition and demonstrate tangible value to our clients.”